“Profiting in mobile VAS through ground-breaking strategies, compelling content and innovative business models”
Key Themes Discussed at this confernce:
- What are the key applications and content that Indian users are willing to pay for?
- Outlining the growth of mobile phone subscribers and ARPU trends in India
- Forecasting revenue growth of mobile VAS and mobile applications in India
- Examining the innovative VAS services which are appealing to Indian customer
- Grabbing the 3G opportunity: regulation, network deployment, business models
- How big is the market for mobile content and entertainment services in India?
- Global marketing strategies in order to incite the user to use advanced data services.
- What are the opportunities for mobile content and mobile app providers in India?
- How do consumers learn of new mobile content services and applications?
- Analysing revenue generating models in mobile internet, advertising, games, LBS, entertainment & banking
- Strategies on boosting the penetration of mobile VAS usage in smaller cities and rural areas.
- Positioning yourself in light of new market entries
- Mobile VAS as a contrivance for improving customer base & brand loyalty.
- Analyzing the worldwide trends in VAS & the lessons for India.
- What is the role of mobile operators in delivering mobile content?
- Expectations from handset manufacturers for introducing innovative mobile VAS service offerings.
- Role of the regulators and their impact in this region.
- Praveen Singhal, Products Head & CTO, Airtel
- Uttam Kumar, Head - New Technology Innovation, Aircel
- TV Ramachandran, Resident Director, Regulatory Affairs & Govt. Relations, Vodafone
- Mahesh Narayanan, Country Head, BD, Google India
- Ranjan Banerjee, Head – Strategy & Business Development, Tata Teleservices
- Sachin Gupta, Corporate Marketing - Messaging & USSD (GSM -VAS), Tata Docomo
- Parag Modi, DGM - Corporate Marketing, Idea Cellular
- Manish Kansal, Head of Sales, Customer Insight and Experience, Nokia Siemens Networks
- Sajal Gupta, VP, Aricent
- R. N. Prabhakar, former member, Telecom Regulatory authority of India (TRAI)
- Anand Dalal, VP, Corporate Regulatory Affairs, Tata Teleservices
- Kunal Bahl, CEO, Jasper Infotech
- Sridhar T. Pai, CEO,Tonse Telecom
- Rajesh Chharia, President, ISPAI (Internet Service Providers Association of India)
- Amit Dev, Co-Founder & Jt. Managing Director, ThreeG TV
- Anil Prakash, Secretary General, ITU-APT Foundation of India, Secretary General, IPTV India Forum
- Bharat Bhatia (BB), Regional Director, Asia, Motorola GGA
- Satya N. Gupta, Chief Regulatory Advisor, SAARC Region, BT Global Services
- Deepak Halan, Group Business Director, IMRB
- Angad Bhatia, CEO, Xpert Media Technology
An exciting Panel Discussion with some very eminent industry professionals from the telecom industry. The 3 key areas that we are going to discuss include:
- The regulators perspective
- Revenue sharing between content providers and regulators
- What are the operators views and their views on the ecosystem evolving
Location based services are very critical says the moderator.
We now have aspects of the various panelists and we have some interesting feedback on VAS. Certain services are becoming mandatory. These services can be provided by the existing networks. Lots of other services are likely to come up with 3G coming into the picture. The VAS system is not going to be as simple as what it is today. Its going to be a lot of service creation, content creation, content development, content updating and after that monitoring of the services, with whether the subscribers are satisfied or not.
These thigns make VAS quite a complex network and really services providers need to see how the providers can really provide such services with the right quality.
Interestingly we now have an example of service providers and how they are looking at solving the customer grievances and well, the hall in now in splits.
We now have the second panelist providing his inputs on the regulations side particularly in the area of what is the need to review.
For VAS there is a very broad definition and hence not everyone actually knows what sort of services fall legally under the VAS domain. In India VAs is still today unregulated but still today the growth has not really happened and the missing thing to that is market failure. And when this happens some sort of facilitation is required, which is what we call regulation.
You must learn from many other countries and you must create benchmarking, but for that the regulator must have some mandate and that mandate comes when the regulator has some license. So if you want regulator to help you, you have to have a license, with which lots of other obligations come. Hence there have to be methods, which already are existing.
We now have views from TATA Teleservices. There are many VAS categories and well we are discussing is regulation change for VAS required or not? Interestingly we now have a BOOT Model for the operators. The M-commerce positioning the telecom operators have many positive points.
Its good to see how M-commerce has been captured here. The only solution to provide M-commerce in the country all at one go is Broadband. Discussing SMS’s we have some interesting solutions w.r.t strict regulation and the opinion is that regulation is extremely crucial for mobile VAS.
Regulatory is being blamed constantly that it is not acting on specific issues, I must say that especially on VAS regulatory is very active. Everybody knows that we have 600 million mobile phones and this is the large and huge mass which is fragmented and you cannot put them into one basket. The quality of service data has shown that most of the operators are failing to provide quality. These people have no say as they contribute no say while they can’t reach out to the mobile operator. Where is the rule to keep these large masses into account?!
Ofcourse the new value add we perceive and see. Some of the trials are being very seriously being looked into. regulator ofcourse is there to do quality survey, but majority of the customer are pre-paid and we have to ensure quality for every penny they spend.
We now have the floor open to the delegates who are excitingly sharing some very interesting thoughts and comments.
There are very key insights which are being discussed on the data and how the Government and providers play a key role an how they should co-exist.
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